We use Google Analytics to analyse usage of the site. Google Analytics operates via “cookies”. These are small text files placed on your computer or device, to collect – in an anonymous form – standard internet log and visitor behaviour information.
We collect no personally identifiable data about you unless you explicitly submit that information via one of our forms e.g. to apply for for course, book something or to give feedback. If we need personal information from you – such as your email address – we ask for it. You then have the option to provide it or not. We do not facilitate the merging of personally-identifiable information with non-personally identifiable information.
The information generated by the cookies about your use of this website (including your IP address) is transmitted to Google. This data is processed and statistical reports compiled on website activity for us only. We use these reports to see how people use the site, what they are looking at, and where they are from. We have also enabled Google Analytics Display Advertising Features. This gives us additional demographic information. You can opt-out of the collection of data for Google Analytics by downloading a simple add-on for your browser [Google Analytics opt-out] or change the ad settings in your mobile apps. The information we gain from this helps us to develop and maintain content to meet your needs.
Your IP address is collected for the purpose of determining geographic location of visits to an accuracy that is typically within a 40 Km radius. We do not link, or set out to link, an IP address with the identity of a user. Google will not associate your IP address with any other data held by Google. [See Google Analytics terms of service.]
In summary, we respect your privacy. It is part of our commitment to offer the best service we can.
Where personal information is submitted
Sometimes we request your name and email address and other information e.g. location or interests.
We do this to ensure you are not a robot or spammer – and so that we can contact you with appropriate information. Data is only used for the College. It is not passed on to other parties.
Acknowledgement. Our thanks to Brian Clifton for his blog and guidance concerning best privacy practice: http://www.advanced-web-metrics.com/blog/2012/02/13/a-10-point-best-practice-privacy-guide-for-working-with-google-analytics/